I ordered this watch to use with my iphone se running ios 10. I’ve returned it as it is does not seem to be totally compatible with iphones. That said, it is excellent quality and beautifully made. It does seem that apple only lets limited features work on non apple products. If you are an android user i suspect this watch would be perfect for you. I guess i will have to fork out 4 times the cost of this watch for an apple watchhere are the pro’s & con’s as i see them. Pro’swell made with a quality feel about it. Clear & responsive touchscreen. Good phone book, dialler & call log access. Notifications work well including email notifications. Bluetooth music control & play works well. Bluetooth camera control works but doesn’t relay camera view to watch. Some other models seem to suggest they do this but this may be ‘creative advertising’nice choice of watch faces. The charge base is magnetic, always attaches first time & is very easy to use. Not a bad smart watch ...